Award winning indie game studio Kaizen Game Works (@KaizenGameWorks) announced that their second game: the world’s first (and best) open world mascot management crime drama, Promise Mascot Agency for Xbox Series, Xbox One, PlayStation 5, PlayStation 4, Switch and Windows PC. Explore the cursed town of Kaso-Machiin in 2025!

From the creators of Paradise Killer comes the world’s first (and best) Open World Mascot Management Crime Drama: this is Promise Mascot Agency. Recruit and train mascot friends! Help out when jobs go wrong! Solve the mystery of your exile! Help Pinky work through her many anger issues! Turn Promise Mascot Agency into the best agency in Japan! Go go, Michi and Pinky!

Michi, a disgraced yakuza lieutenant, is exiled to a cursed town to turn a bankrupt mascot agency into a profitable enterprise. As he struggles in his new life, can he manage to create a successful business and unravel the conspiracy behind his exile? He’s helped by Assistant Manager Pinky, who happens to be a mascot herself.

Players will explore their new home of Kaso-Machi in Michi’s run-down (but upgradable!) truck. There’s plenty to discover in this forgotten Japanese town - new friends to make, collectibles to find (and destroy), other businesses to partner with and, most importantly, a variety of mascots to recruit.

As we all know, mascots are living creatures that have coexisted with mankind since the dawn of history. Mascots have their own hopes, dreams and desires and you’ll need to negotiate to recruit them. Some mascots want money, some want fame, some want a rice ball from the local convenience store and some want to see the entire world burn to ashes in purifying hellfire.

Once they’re on the books, mascots can be trained and sent out on a variety of jobs to make money, gain experience and spread the name of the Promise Mascot Agency far and wide! Of course, jobs don’t always go to plan - whether it’s a narrow doorway, kitchens catching on fire or dreadful nightmare spirits, danger lurks around every corner. It’s up to the player to assist their imperilled employee using Hero Cards, cards representing a variety of characters Michi will meet during his days in Kaso-Machi. With tactical card usage, a mascot can overcome any challenge and win hearts, minds and a healthy paycheque.

Additionally, Kaizen Game Works are thrilled to have collaborated with well-known Japanese developer Ikumi Nakamura (The Evil Within, Ghostwire: Tokyo) and concept artist Mai Mattori on concept and art direction for Promise Mascot Agency. The pair helped Kaizen design and develop the world and characters, working together to create a unique Yakuza family, a repurposed love hotel and a cast of memorable, occasionally-horrific mascots!

To bring the concept art to life, Kaizen Game Works worked with Inko Ai Takita, a Japanese manga artist based in the UK who illustrated Promise Mascot Agency's band of freaks and weirdos in her signature manga style. We can't wait for you to meet them all.

Promise Mascot Agency features a soundtrack from two composers. Firstly, Irish musician Alpha Chrome Yayo (real name Peter McCaughan) has been self-releasing a vast catalogue of diverse, genre-twisting albums since 2018 and is bringing his unique musical mind to the streets of Kaso-Machi. Additionally, the game will feature music from Japanese industry veteran Ryo Koike (Resident Evil 4 (2023), Ninja Gaiden II).

Promise Mascot Agency comes to Xbox Series X/S, Xbox One, PS5, PS4, Nintendo Switch and Windows in 2025.

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